Online Promotional Videos and Video SEO

The number two search engine on the internet starts with a 'Y'.  JUMBOVID Review  But it's not Yahoo, it's YouTube! That's right. In November 2008 YouTube surpassed Yahoo in total search engine queries, and it hasn't looked back since. Of course, the majority of the searches are entertainment related, but an increasing number of companies are using video to introduce or educate viewers about their business. These "Online Promotional Videos" are a powerful tool in helping a company increase their sales conversion rates. Viewers take action after watching online videos:
  • Clicks for more information increase by 30-40 percent.
  • Phone calls to your business increase 16-20 percent.
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The Promotional Video helps to make a personal connection between you and your potential clients. Today, more and more customers expect a company to provide an informational video to aid in their decision-making process. Although the primary purpose of the promotional video is to inform or educate your customers about your company, and to increase the customers' comfort level about choosing your business, a second benefit of the online promotional video is its ability to drive traffic to your website. This is where Video Search Engine Optimization comes in.
Video Search Engine Optimization, or VSEO, JUMBOVID Reviews is the process of increasing traffic to your website by utilizing video instead of traditional text pages. Some advantages of Video SEO are:
  • Google tries to have a mix of content types (Known as Universal Search) in their search results and may rank video content higher than other content to ensure searches return a "blend" of Web content.
  • According to one report, Video SEO is 53 times more likely to produce a first-page search result than traditional SEO techniques.
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It's important to realize that where you host your video will have a major impact on your Video SEO strategy. You can place your video on one of the major hosting services, such as YouTube or Dailymotion or you can host it on your own website. The advantage of hosting with YouTube is that it's the second-largest search engine on the Web and will generate its own search traffic. Also, JUMBOVID Reviews the large hosting services are more likely to be indexed by Google. The disadvantage is that any links to the video will point to YouTube instead of your site, so don't forget to place a link back to your site in your YouTube video's description section.
If you host a video on your own website you'll be missing out on YouTube searches and it's less likely that your video will get listed on Google JUMBOVID Bonus as compared to the major hosting services. On the other hand, the advantage of "self-hosting" is that if you do get picked up by Google the links to the video will point directly back to your website, so make sure you submit a Video Sitemap to Google as it is one of the keys to getting listed.
Whether you decide to self-host or host with YouTube, to increase conversions and generate more traffic, you should plan on including online promotional videos and video JUMBOVID Review search engine optimization as part of your internet marketing package.


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